/* =============================================================
   INTERPRET & IDEATE, landing page
   ============================================================= */

.pillar-page--ii {
	overflow: clip;
}

.pillar-page--ii .ii-section,
.pillar-page--ii .ii-hero,
.pillar-page--ii .ii-special,
.pillar-page--ii .ii-contact,
.pillar-page--ii .ii-ideas,
.pillar-page--ii [id] {
	scroll-margin-top: calc(var(--header-height, 4.5rem) + 0.75rem);
}

/* Hero ------------------------------------------------------- */
.ii-hero {
	position: relative;
	min-height: clamp(32rem, 78vh, 44rem);
	display: flex;
	align-items: flex-end;
	color: #fff;
	isolation: isolate;
}

.ii-hero__media {
	position: absolute;
	inset: 0;
	z-index: 0;
}

.ii-hero__media img {
	width: 100%;
	height: 100%;
	object-fit: cover;
	object-position: 55% 40%;
}

.ii-hero__veil {
	position: absolute;
	inset: 0;
	z-index: 1;
	background:
		linear-gradient(105deg, rgba(8, 28, 28, 0.88) 0%, rgba(8, 28, 28, 0.62) 42%, rgba(8, 28, 28, 0.2) 72%, rgba(8, 28, 28, 0.08) 100%),
		linear-gradient(0deg, rgba(8, 28, 28, 0.45) 0%, transparent 45%);
}

.ii-hero__inner {
	position: relative;
	z-index: 2;
	padding-block: clamp(3.5rem, 8vw, 5.5rem) clamp(3rem, 6vw, 4.5rem);
	width: 100%;
}

.ii-hero__inner > * {
	max-width: 40rem;
}

.ii-hero__back {
	display: inline-flex;
	align-items: center;
	gap: 0.4rem;
	margin-bottom: 1.25rem;
	color: rgba(255, 255, 255, 0.82);
	font-size: 0.9rem;
	font-weight: 600;
	text-decoration: none;
}

.ii-hero__back:hover,
.ii-hero__back:focus-visible {
	color: #fff;
}

.ii-hero__eyebrow {
	margin: 0 0 0.75rem;
	font-family: var(--font-label);
	font-size: 0.72rem;
	font-weight: 700;
	letter-spacing: 0.14em;
	text-transform: uppercase;
	color: color-mix(in srgb, var(--color-teal-200, #99d5cf) 90%, #fff);
}

.ii-hero__title {
	margin: 0 0 1rem;
	font-family: var(--font-heading);
	font-size: clamp(2rem, 1.4rem + 2.4vw, 3.15rem);
	font-weight: 800;
	line-height: 1.12;
	letter-spacing: -0.035em;
	color: #fff;
	max-width: 16ch;
}

.ii-hero__lead {
	margin: 0 0 1.5rem;
	font-size: clamp(1rem, 0.95rem + 0.25vw, 1.125rem);
	line-height: 1.55;
	color: rgba(255, 255, 255, 0.88);
	max-width: 38ch;
}

.ii-hero__actions {
	display: flex;
	flex-wrap: wrap;
	gap: 0.75rem;
}

.ii-hero__ghost {
	background: rgba(255, 255, 255, 0.08);
	border-color: rgba(255, 255, 255, 0.55);
	color: #fff;
}

.ii-hero__ghost:hover,
.ii-hero__ghost:focus-visible {
	background: rgba(255, 255, 255, 0.16);
	color: #fff;
}

/* Trusted ---------------------------------------------------- */
.ii-trusted {
	padding: 1.25rem 0 1.5rem;
	background: #fff;
	border-bottom: 1px solid var(--color-hairline);
}

.ii-trusted .trusted-by__label {
	text-align: center;
	color: var(--color-text-muted);
}

/* Intro ------------------------------------------------------ */
.ii-intro {
	padding-block: clamp(3rem, 6vw, 4.5rem) clamp(1.5rem, 3vw, 2rem);
	text-align: center;
}

.ii-intro__inner {
	max-width: 42rem;
}

.ii-intro h2 {
	margin: 0 0 0.65rem;
	font-family: var(--font-heading);
	font-size: clamp(1.7rem, 1.3rem + 1.4vw, 2.4rem);
	font-weight: 800;
	letter-spacing: -0.03em;
	color: var(--color-dark, #0f2f2f);
}

.ii-intro__question {
	margin: 0 0 0.85rem;
	font-size: clamp(1.15rem, 1rem + 0.6vw, 1.45rem);
	font-weight: 600;
	color: var(--color-teal-700);
}

.ii-intro__lead {
	margin: 0;
	color: var(--color-text-muted);
	font-size: 1.02rem;
	line-height: 1.6;
	font-weight: 500;
}

.ii-kg__lead {
	margin: 0 0 0.85rem;
	color: var(--color-text-muted);
	font-size: 1rem;
	line-height: 1.6;
	font-weight: 500;
	max-width: 34rem;
}

.ii-kg__lead + .ii-checklist {
	margin-top: 1.4rem;
}

/* Shared section chrome -------------------------------------- */
.ii-section {
	padding-block: clamp(2.5rem, 5vw, 4rem);
}

.ii-step {
	display: inline-grid;
	place-items: center;
	width: 2rem;
	height: 2rem;
	margin: 0 0 0.85rem;
	border-radius: 999px;
	background: var(--color-dark, #0f2f2f);
	color: #fff;
	font-family: var(--font-heading);
	font-size: 0.9rem;
	font-weight: 700;
}

.ii-section h2,
.ii-split__copy h2,
.ii-kg__copy h2 {
	margin: 0 0 0.85rem;
	font-family: var(--font-heading);
	font-size: clamp(1.45rem, 1.15rem + 1vw, 1.95rem);
	font-weight: 800;
	letter-spacing: -0.03em;
	line-height: 1.2;
	color: var(--color-dark, #0f2f2f);
}

.ii-section__head {
	max-width: 40rem;
	margin: 0 auto 2rem;
	text-align: center;
}

.ii-section__head .ii-step {
	margin-left: auto;
	margin-right: auto;
}

.ii-section__head p:last-child {
	margin: 0;
	color: var(--color-text-muted);
	line-height: 1.55;
}

.ii-checklist {
	list-style: none;
	margin: 1.25rem 0 0;
	padding: 0;
	display: grid;
	gap: 0.7rem;
}

.ii-checklist li {
	position: relative;
	padding-left: 1.7rem;
	color: var(--color-text-muted);
	font-weight: 600;
	line-height: 1.45;
}

.ii-checklist li::before {
	content: '';
	position: absolute;
	left: 0;
	top: 0.35rem;
	width: 0.95rem;
	height: 0.95rem;
	border-radius: 999px;
	background:
		url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath fill='%232a7a74' d='M6.5 11.2 3.2 7.9l1.1-1.1 2.2 2.2 5.2-5.2 1.1 1.1z'/%3E%3C/svg%3E")
		center / 0.7rem no-repeat,
		var(--color-teal-100, #d7efec);
}

/* Knowledge graph -------------------------------------------- */
.ii-kg__grid {
	display: grid;
	grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.55fr);
	gap: clamp(1.5rem, 3vw, 2.75rem);
	align-items: start;
	width: 100%;
	min-width: 0;
}

.ii-kg__copy,
.ii-kg__panel,
.ii-kg__graph {
	min-width: 0;
	max-width: 100%;
}

.ii-kg__panel {
	display: flex;
	flex-direction: column;
	gap: 0.85rem;
	padding: 1rem;
	border-radius: 1.15rem;
	background: #f4f8f8;
	border: 1px solid color-mix(in srgb, var(--color-teal-500) 14%, var(--color-hairline));
}

.ii-kg__label {
	margin: 0 0 0.65rem;
	font-family: var(--font-label);
	font-size: 0.68rem;
	font-weight: 700;
	letter-spacing: 0.1em;
	text-transform: uppercase;
	color: var(--color-teal-700);
}

.ii-kg__sources {
	margin: 0;
	padding: 0.75rem 0.8rem;
	border-radius: 0.9rem;
	background: #fff;
	border: 1px solid color-mix(in srgb, var(--color-teal-500) 12%, var(--color-hairline));
}

.ii-kg__sources .dm-find-sources {
	gap: 0.4rem;
}

.ii-kg__sources .dm-find-sources li {
	font-size: 0.7rem;
	padding: 0.38rem 0.6rem 0.38rem 0.38rem;
}

.ii-kg__sources .dm-find-sources__icon {
	width: 1.35rem;
	height: 1.35rem;
}

.ii-kg__sources .dm-find-sources__icon img {
	width: 0.95rem;
	height: 0.95rem;
}

/* Knowledge graph uses dm-cmap (decisive-marketing.css). */
.ii-kg__graph {
	min-width: 0;
	margin: 0;
	padding: 0.7rem;
	border-radius: 0.9rem;
	background: #fff;
	border: 1px solid color-mix(in srgb, var(--color-teal-500) 12%, var(--color-hairline));
	overflow: visible;
	gap: 0.7rem;
}

.ii-kg__graph > .dm-find-client {
	flex-shrink: 0;
	position: relative;
	z-index: 1;
}

.ii-kg__graph > .ii-kg__label {
	flex-shrink: 0;
	position: relative;
	z-index: 1;
	margin: 0;
	padding: 0.35rem 0 0.25rem;
	line-height: 1.55;
	overflow: visible;
}

.ii-cmap.dm-cmap,
.ii-cmap {
	width: 100%;
	max-height: 21rem;
	min-height: 16.5rem;
	aspect-ratio: 1.25 / 1;
	overflow: hidden;
}

.ii-cmap .dm-cmap__node {
	max-width: min(10.5rem, 48%);
}

.ii-cmap .dm-cmap__node--detail {
	max-width: min(10rem, 46%);
}

.ii-cmap .dm-cmap__node--left {
	flex-direction: row;
	align-items: center;
	transform: translate(0, -50%);
}

.ii-cmap .dm-cmap__node--right {
	flex-direction: row-reverse;
	align-items: center;
	transform: translate(-100%, -50%);
}

/* Hang the top pill inside the frame (default --top transform sits above --y and gets clipped). */
.ii-cmap.dm-cmap--detailed .dm-cmap__node--top,
.ii-cmap .dm-cmap__node--top {
	flex-direction: column;
	align-items: center;
	transform: translate(-50%, 12%);
	max-width: min(9.5rem, 44%);
}

.ii-cmap .dm-cmap__node--bottom {
	transform: translate(-50%, -100%);
	max-width: min(9.5rem, 44%);
}

.ii-cmap .dm-cmap__node-label {
	font-size: 0.56rem;
	padding: 0.24rem 0.34rem;
	line-height: 1.22;
}

.ii-cmap .dm-cmap__node--core .dm-cmap__node-label {
	font-size: 0.58rem;
}

.ii-cmap .dm-cmap__node--detail .dm-cmap__node-label {
	font-size: 0.52rem;
	padding: 0.2rem 0.3rem;
}

@media (max-width: 1100px) and (min-width: 981px) {
	.ii-cmap.dm-cmap,
	.ii-cmap {
		min-height: 15rem;
		max-height: 18.5rem;
		aspect-ratio: 1.22 / 1;
	}

	.ii-cmap .dm-cmap__node {
		max-width: min(9.5rem, 46%);
	}

	.ii-cmap .dm-cmap__node-label {
		font-size: 0.54rem;
		padding: 0.22rem 0.32rem;
	}
}

@media (max-width: 1100px) {
	.ii-cmap.dm-cmap--detailed .dm-cmap__node--top,
	.ii-cmap .dm-cmap__node--top {
		transform: translate(-50%, 12%) !important;
	}

	.ii-cmap .dm-cmap__node--detail,
	.ii-cmap .dm-cmap__link--detail,
	.ii-cmap .dm-cmap__link--cross {
		display: none;
	}
}

.ii-callout {
	display: flex;
	gap: 0.9rem;
	align-items: flex-start;
	margin-top: 1.5rem;
	padding: 1.15rem 1.25rem;
	border-radius: 1rem;
	border: 1px solid color-mix(in srgb, var(--color-teal-500) 18%, var(--color-hairline));
	background: #fff;
}

.ii-callout__icon {
	flex: 0 0 auto;
	width: 2.25rem;
	height: 2.25rem;
	display: grid;
	place-items: center;
	border-radius: 0.65rem;
	background: var(--color-teal-50, #f0f7f6);
	color: var(--color-teal-700);
}

.ii-callout__icon svg {
	width: 1.15rem;
	height: 1.15rem;
}

.ii-callout strong {
	display: block;
	margin-bottom: 0.25rem;
	color: var(--color-dark);
}

.ii-callout p {
	margin: 0;
	color: var(--color-text-muted);
	font-size: 0.95rem;
	line-height: 1.5;
}

/* Split layouts ---------------------------------------------- */
.ii-split {
	display: grid;
	grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.95fr);
	gap: clamp(1.5rem, 3.5vw, 3rem);
	align-items: center;
}

.ii-split--reverse {
	grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
}

.ii-split--reverse .ii-split__copy {
	order: 1;
}

.ii-split--reverse .ii-persona-card,
.ii-split--reverse .ii-split__media {
	order: 2;
}

.ii-split__media {
	margin: 0;
	border-radius: 1.15rem;
	overflow: hidden;
	background: #e8efef;
	aspect-ratio: 5 / 4;
}

.ii-split__media img {
	display: block;
	width: 100%;
	height: 100%;
	object-fit: cover;
}

.ii-split__copy > p:not(.ii-step) {
	margin: 0 0 1.1rem;
	color: var(--color-text-muted);
	line-height: 1.55;
}

.ii-icon-list {
	list-style: none;
	margin: 0;
	padding: 0;
	display: grid;
	gap: 0.75rem;
}

.ii-icon-list li {
	display: flex;
	align-items: center;
	gap: 0.7rem;
	font-weight: 600;
	color: var(--color-dark);
}

.ii-icon-list__mark {
	width: 1.85rem;
	height: 1.85rem;
	border-radius: 999px;
	background:
		radial-gradient(circle at 50% 50%, #fff 28%, transparent 29%),
		var(--color-teal-600, #2a7a74);
	flex: 0 0 auto;
}

/* Section 2: human expertise visuals ------------------------- */
.ii-human {
	background:
		linear-gradient(180deg, #f6fafa 0%, #fff 55%, #fff 100%);
	border-block: 1px solid var(--color-hairline);
}

.ii-human__grid {
	align-items: stretch;
}

.ii-human__media {
	position: relative;
	margin: 0;
	border-radius: 1.25rem;
	overflow: hidden;
	background: #0f2f2f;
	aspect-ratio: 5 / 4;
	box-shadow:
		0 1px 0 rgba(255, 255, 255, 0.35) inset,
		0 22px 44px -28px rgba(15, 47, 47, 0.55);
}

.ii-human__media img {
	display: block;
	width: 100%;
	height: 100%;
	object-fit: cover;
	object-position: 45% 30%;
	transform: scale(1.02);
}

.ii-human__caption {
	position: absolute;
	left: 0.9rem;
	right: 0.9rem;
	bottom: 0.9rem;
	padding: 0.75rem 0.9rem;
	border-radius: 0.85rem;
	background: rgba(8, 28, 28, 0.78);
	backdrop-filter: blur(8px);
	color: #fff;
	font-size: 0.92rem;
	font-weight: 700;
	line-height: 1.35;
	letter-spacing: -0.01em;
}

.ii-human__copy {
	display: flex;
	flex-direction: column;
	justify-content: center;
}

.ii-human__list {
	list-style: none;
	margin: 0.35rem 0 0;
	padding: 0;
	display: grid;
	gap: 0.65rem;
}

.ii-human__list li {
	display: flex;
	align-items: center;
	gap: 0.8rem;
	padding: 0.15rem 0;
	border-radius: 0;
	background: transparent;
	border: 0;
	font-weight: 700;
	color: var(--color-dark);
	box-shadow: none;
}

.ii-human__icon {
	flex: 0 0 auto;
	display: grid;
	place-items: center;
	width: 2rem;
	height: 2rem;
	border-radius: 0;
	background: transparent;
	color: var(--color-teal-700, #0f4f4a);
}

.ii-human__icon svg {
	width: 1.15rem;
	height: 1.15rem;
}

/* Persona card ----------------------------------------------- */
.ii-persona-card {
	padding: 1.25rem;
	border-radius: 1.15rem;
	background: #fff;
	border: 1px solid color-mix(in srgb, var(--color-teal-500) 14%, var(--color-hairline));
	box-shadow: 0 18px 40px -28px rgba(15, 47, 47, 0.45);
}

.ii-persona-card__head {
	display: flex;
	align-items: center;
	gap: 0.9rem;
	margin-bottom: 1.1rem;
	padding-bottom: 1rem;
	border-bottom: 1px solid var(--color-hairline);
}

.ii-persona-card__head img {
	width: 4.25rem;
	height: 4.25rem;
	border-radius: 999px;
	object-fit: cover;
	background: #e8efef;
}

.ii-persona-card__name {
	margin: 0;
	font-family: var(--font-heading);
	font-size: 1.35rem;
	font-weight: 800;
	letter-spacing: -0.02em;
	color: var(--color-dark);
}

.ii-persona-card__meta {
	margin: 0.15rem 0 0;
	font-size: 0.9rem;
	font-weight: 600;
	color: var(--color-teal-700);
}

.ii-persona-card__cols {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 0.85rem;
}

.ii-persona-card__cols h3 {
	margin: 0 0 0.4rem;
	font-size: 0.72rem;
	font-weight: 700;
	letter-spacing: 0.08em;
	text-transform: uppercase;
	color: var(--color-teal-700);
}

.ii-persona-card__cols ul {
	list-style: none;
	margin: 0;
	padding: 0;
	display: grid;
	gap: 0.35rem;
}

.ii-persona-card__cols li {
	font-size: 0.84rem;
	line-height: 1.4;
	color: var(--color-text-muted);
}

.ii-persona-card__signals {
	list-style: none;
	margin: 1.1rem 0 0;
	padding: 0.9rem 0 0;
	border-top: 1px solid var(--color-hairline);
	display: flex;
	flex-wrap: wrap;
	gap: 0.45rem;
}

.ii-persona-card__signals li {
	padding: 0.35rem 0.65rem;
	border-radius: 999px;
	background: var(--color-teal-50, #f0f7f6);
	color: var(--color-teal-800);
	font-size: 0.75rem;
	font-weight: 700;
}

/* Ideate flow ------------------------------------------------ */
.ii-ideate {
	background: #f7fafa;
	border-block: 1px solid var(--color-hairline);
}

.ii-flow {
	display: flex;
	align-items: center;
	gap: 0.85rem;
	flex-wrap: wrap;
	justify-content: center;
}

.ii-flow__persona {
	display: grid;
	justify-items: center;
	gap: 0.4rem;
	min-width: 5.5rem;
}

.ii-flow__persona img {
	width: 4rem;
	height: 4rem;
	border-radius: 999px;
	object-fit: cover;
	border: 3px solid #fff;
	box-shadow: 0 8px 20px rgba(15, 47, 47, 0.12);
}

.ii-flow__persona span {
	font-size: 0.85rem;
	font-weight: 700;
	color: var(--color-dark);
}

.ii-flow__arrow {
	width: 1.75rem;
	height: 2px;
	background: var(--color-teal-400);
	position: relative;
	flex: 0 0 auto;
}

.ii-flow__arrow::after {
	content: '';
	position: absolute;
	right: -1px;
	top: 50%;
	width: 7px;
	height: 7px;
	border-right: 2px solid var(--color-teal-500);
	border-top: 2px solid var(--color-teal-500);
	transform: translateY(-50%) rotate(45deg);
}

.ii-flow__channels {
	list-style: none;
	margin: 0;
	padding: 0;
	display: grid;
	grid-template-columns: repeat(4, minmax(0, 1fr));
	gap: 0.75rem;
	flex: 1 1 40rem;
}

.ii-flow__channel {
	display: grid;
	gap: 0.45rem;
	padding: 0.85rem;
	border-radius: 0.9rem;
	background: #fff;
	border: 1px solid var(--color-hairline);
	min-width: 0;
}

.ii-flow__mock {
	display: block;
	height: 4.5rem;
	border-radius: 0.55rem;
	background:
		linear-gradient(135deg, rgba(42, 122, 116, 0.12), rgba(42, 122, 116, 0.02)),
		repeating-linear-gradient(
			90deg,
			transparent,
			transparent 8px,
			rgba(15, 47, 47, 0.03) 8px,
			rgba(15, 47, 47, 0.03) 9px
		);
}

.ii-flow__channel--search .ii-flow__mock {
	background:
		linear-gradient(#fff 0 22%, transparent 22%),
		linear-gradient(90deg, #4285f4 0 18%, #ea4335 18% 36%, #fbbc05 36% 54%, #34a853 54% 72%, #eee 72%),
		#f3f6f6;
	background-size: 100% 100%, 70% 8px, auto;
	background-position: 0 0, 12px 36%, 0 0;
	background-repeat: no-repeat;
}

.ii-flow__channel--meta .ii-flow__mock {
	background:
		radial-gradient(circle at 20% 30%, #0668e1 0 10%, transparent 11%),
		linear-gradient(#e7f0ff, #f7f9fc);
}

.ii-flow__channel--lp .ii-flow__mock {
	background:
		linear-gradient(#0f2f2f 0 28%, transparent 28%),
		linear-gradient(#2a7a74 72% 86%, transparent 86%),
		#eef3f3;
}

.ii-flow__channel--email .ii-flow__mock {
	background:
		linear-gradient(135deg, transparent 42%, rgba(15, 47, 47, 0.08) 42% 58%, transparent 58%),
		linear-gradient(#fff, #f2f5f5);
	border: 1px dashed color-mix(in srgb, var(--color-teal-500) 25%, var(--color-hairline));
}

.ii-flow__channel strong {
	font-size: 0.86rem;
	color: var(--color-dark);
}

.ii-flow__channel em {
	font-style: normal;
	font-size: 0.78rem;
	line-height: 1.35;
	color: var(--color-text-muted);
}

.ii-flow__caption {
	margin: 1.35rem 0 0;
	text-align: center;
	font-family: var(--font-heading);
	font-size: 1.05rem;
	font-weight: 700;
	letter-spacing: -0.02em;
	color: var(--color-teal-800);
}

/* Prioritisation --------------------------------------------- */
.ii-prio__board {
	display: grid;
	grid-template-columns: minmax(0, 1fr) auto minmax(10rem, 0.55fr);
	gap: 0.85rem;
	align-items: center;
}

.ii-prio__list {
	list-style: none;
	margin: 0;
	padding: 0;
	display: grid;
	gap: 0.65rem;
}

.ii-prio__card {
	display: grid;
	grid-template-columns: minmax(0, 1fr) auto;
	gap: 0.35rem 0.75rem;
	align-items: center;
	padding: 0.9rem 1rem;
	border-radius: 0.9rem;
	background: #fff;
	border: 1px solid var(--color-hairline);
}

.ii-prio__card strong {
	grid-column: 1;
	font-size: 0.95rem;
	color: var(--color-dark);
}

.ii-prio__score {
	grid-column: 2;
	grid-row: 1 / span 2;
	text-align: right;
	font-family: var(--font-heading);
	font-size: 1.35rem;
	font-weight: 800;
	letter-spacing: -0.03em;
	color: var(--color-dark);
	line-height: 1.1;
}

.ii-prio__score small {
	display: block;
	margin-top: 0.15rem;
	font-family: var(--font-body, sans-serif);
	font-size: 0.65rem;
	font-weight: 600;
	letter-spacing: 0.02em;
	text-transform: uppercase;
	color: var(--color-text-muted);
}

.ii-prio__tag {
	grid-column: 1;
	justify-self: start;
	padding: 0.18rem 0.5rem;
	border-radius: 999px;
	font-size: 0.68rem;
	font-weight: 700;
	letter-spacing: 0.06em;
	text-transform: uppercase;
}

.ii-prio__card--high .ii-prio__tag {
	background: #e7f6ef;
	color: #0f6b45;
}

.ii-prio__card--med .ii-prio__tag {
	background: #fff4e5;
	color: #9a5b00;
}

.ii-prio__card--low .ii-prio__tag {
	background: #fdecea;
	color: #9b1c1c;
}

.ii-prio__arrow {
	width: 1.5rem;
	height: 2px;
	background: var(--color-teal-400);
	position: relative;
}

.ii-prio__arrow::after {
	content: '';
	position: absolute;
	right: -1px;
	top: 50%;
	width: 7px;
	height: 7px;
	border-right: 2px solid var(--color-teal-500);
	border-top: 2px solid var(--color-teal-500);
	transform: translateY(-50%) rotate(45deg);
}

.ii-prio__next {
	padding: 1.25rem 1.1rem;
	border-radius: 1rem;
	background: var(--color-dark, #0f2f2f);
	color: #fff;
	text-align: center;
	min-height: 100%;
	display: grid;
	align-content: center;
	gap: 0.35rem;
}

.ii-prio__trophy {
	font-size: 1.4rem;
	color: #f0b35a;
}

.ii-prio__next strong {
	font-family: var(--font-heading);
	font-size: 1.1rem;
	letter-spacing: -0.02em;
}

.ii-prio__next p {
	margin: 0;
	font-size: 0.85rem;
	line-height: 1.4;
	color: rgba(255, 255, 255, 0.78);
}

/* Bridge to Do & Deliver ------------------------------------ */
.ii-next {
	padding-block: clamp(2.75rem, 5vw, 4rem);
	background: #f4f8f8;
	border-top: 1px solid var(--color-hairline);
}

.ii-next__inner {
	max-width: 44rem;
	margin-inline: auto;
	text-align: center;
}

.ii-next__copy h2 {
	margin: 0 0 1.35rem;
	font-family: var(--font-heading);
	font-size: clamp(1.45rem, 1.15rem + 1.1vw, 2rem);
	font-weight: 800;
	letter-spacing: -0.03em;
	line-height: 1.2;
	color: var(--color-dark, #0f2f2f);
}

.ii-next__copy .btn {
	display: inline-flex;
}

/* How have our ideas helped --------------------------------- */
.ii-ideas {
	padding-block: clamp(3rem, 6vw, 4.5rem);
	background: #0f2f2f;
	color: #fff;
}

.ii-ideas__head {
	max-width: 38rem;
	margin: 0 auto clamp(2rem, 4vw, 2.75rem);
	text-align: center;
}

.ii-ideas__head h2 {
	margin: 0 0 0.7rem;
	font-family: var(--font-heading);
	font-size: clamp(1.6rem, 1.25rem + 1.2vw, 2.2rem);
	font-weight: 800;
	letter-spacing: -0.03em;
	color: #fff;
}

.ii-ideas__head p {
	margin: 0;
	color: rgba(255, 255, 255, 0.78);
	font-size: 1.05rem;
	line-height: 1.55;
}

.ii-ideas__quote {
	margin: 0 auto;
	max-width: 42rem;
	display: flex;
	flex-direction: column;
	justify-content: space-between;
	gap: 1.5rem;
	padding: clamp(1.35rem, 3vw, 1.85rem);
	border-radius: 1.15rem;
	background: rgba(255, 255, 255, 0.06);
	border: 1px solid rgba(159, 227, 227, 0.18);
}

.ii-ideas__quote > p {
	margin: 0;
	font-family: var(--font-heading);
	font-size: clamp(1.15rem, 1rem + 0.55vw, 1.4rem);
	font-weight: 600;
	letter-spacing: -0.02em;
	line-height: 1.4;
	color: #fff;
}

.ii-ideas__quote > p::before {
	content: "“";
	display: block;
	margin-bottom: 0.35rem;
	font-size: 2rem;
	line-height: 1;
	color: var(--color-teal-300, #7dd6d6);
}

.ii-ideas__quote footer {
	display: flex;
	align-items: center;
	gap: 0.85rem;
}

.ii-ideas__quote img {
	width: 3.25rem;
	height: 3.25rem;
	border-radius: 999px;
	object-fit: cover;
	flex: 0 0 auto;
	border: 2px solid rgba(159, 227, 227, 0.35);
}

.ii-ideas__quote cite {
	display: block;
	font-style: normal;
	font-weight: 800;
	font-size: 0.95rem;
	color: #fff;
}

.ii-ideas__quote footer span {
	display: block;
	margin-top: 0.1rem;
	font-size: 0.82rem;
	color: rgba(255, 255, 255, 0.7);
}

.ii-ideas__quote footer a {
	display: inline-flex;
	align-items: center;
	gap: 0.25rem;
	margin-top: 0.4rem;
	font-size: 0.82rem;
	font-weight: 700;
	color: color-mix(in srgb, var(--color-teal-200, #99d5cf) 90%, #fff);
	text-decoration: none;
}

.ii-ideas__quote footer a:hover,
.ii-ideas__quote footer a:focus-visible {
	color: #fff;
}

/* Why Decima's ideas are special --------------------------- */
.ii-special {
	position: relative;
	isolation: isolate;
	padding-block: clamp(3.25rem, 7vw, 5.25rem);
	overflow: visible;
	background:
		radial-gradient(ellipse 80% 55% at 50% -10%, color-mix(in srgb, var(--color-teal-200, #99d5cf) 42%, transparent), transparent 70%),
		linear-gradient(180deg, #f3f8f7 0%, #eef5f4 48%, #f7fafa 100%);
	border-top: 1px solid color-mix(in srgb, var(--color-teal-700, #0d6b63) 12%, transparent);
}

.ii-special > .container {
	overflow: visible;
}

.ii-special__head {
	max-width: 40rem;
	margin: 0 auto clamp(2.25rem, 4.5vw, 3.25rem);
	text-align: center;
}

.ii-special__head h2 {
	margin: 0 0 0.8rem;
	font-family: var(--font-heading);
	font-size: clamp(1.7rem, 1.3rem + 1.35vw, 2.35rem);
	font-weight: 800;
	letter-spacing: -0.03em;
	color: var(--color-dark, #0f2f2f);
	line-height: 1.15;
}

.ii-special__head p {
	margin: 0 auto;
	max-width: 34rem;
	color: var(--color-text-muted);
	font-size: 1.08rem;
	line-height: 1.6;
}

.ii-special__reasons {
	list-style: none;
	margin: 0 0 clamp(2.5rem, 4.5vw, 3.5rem);
	padding: 0;
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 1.15rem;
}

.ii-special__reasons li {
	position: relative;
	display: flex;
	flex-direction: column;
	align-items: flex-start;
	gap: 0.85rem;
	min-height: 100%;
	padding: 1.55rem 1.4rem 1.65rem;
	overflow: hidden;
	border-radius: 1.15rem;
	background:
		linear-gradient(180deg, rgba(255, 255, 255, 0.96) 0%, rgba(255, 255, 255, 0.88) 100%);
	border: 1px solid color-mix(in srgb, var(--color-teal-700, #0d6b63) 10%, transparent);
	box-shadow:
		0 1px 0 rgba(255, 255, 255, 0.85) inset,
		0 14px 36px -22px rgba(15, 47, 47, 0.28);
	transition: transform 220ms ease, box-shadow 220ms ease, border-color 220ms ease;
}

.ii-special__reasons li::before {
	content: "";
	position: absolute;
	top: 0;
	left: 1.25rem;
	right: 1.25rem;
	height: 3px;
	border-radius: 999px;
	background: linear-gradient(90deg, var(--color-teal-700, #0d6b63), color-mix(in srgb, var(--color-teal-200, #99d5cf) 70%, #fff));
}

.ii-special__reasons li:hover {
	transform: translateY(-3px);
	border-color: color-mix(in srgb, var(--color-teal-700, #0d6b63) 22%, transparent);
	box-shadow:
		0 1px 0 rgba(255, 255, 255, 0.9) inset,
		0 22px 44px -24px rgba(15, 47, 47, 0.35);
}

.ii-special__num {
	position: absolute;
	top: 0.55rem;
	right: 0.85rem;
	font-family: var(--font-heading);
	font-size: clamp(3.4rem, 2.6rem + 2.2vw, 4.4rem);
	font-weight: 800;
	letter-spacing: -0.06em;
	line-height: 1;
	color: color-mix(in srgb, var(--color-teal-700, #0d6b63) 10%, transparent);
	pointer-events: none;
	user-select: none;
}

.ii-special__icon {
	display: inline-grid;
	place-items: center;
	width: 2.65rem;
	height: 2.65rem;
	border-radius: 0.85rem;
	color: var(--color-teal-700, #0d6b63);
	background: color-mix(in srgb, var(--color-teal-200, #99d5cf) 38%, #fff);
	border: 1px solid color-mix(in srgb, var(--color-teal-700, #0d6b63) 14%, transparent);
}

.ii-special__icon svg {
	width: 1.25rem;
	height: 1.25rem;
}

.ii-special__reasons h3 {
	position: relative;
	z-index: 1;
	margin: 0.15rem 0 0;
	max-width: 16rem;
	font-family: var(--font-heading);
	font-size: 1.12rem;
	font-weight: 800;
	letter-spacing: -0.02em;
	color: var(--color-dark);
	line-height: 1.28;
}

.ii-special__reasons p {
	position: relative;
	z-index: 1;
	margin: 0;
	color: var(--color-text-muted);
	font-size: 0.96rem;
	line-height: 1.55;
}

.ii-special__example {
	position: relative;
	isolation: isolate;
	/* Wider teal panel so curly-arrow labels can sit around the ads */
	width: min(100vw - 1.5rem, calc(100% + 6rem));
	max-width: none;
	margin-inline: auto;
	padding: clamp(2rem, 4vw, 3rem) clamp(1.25rem, 4vw, 3.25rem) clamp(1.75rem, 3.5vw, 2.5rem);
	border-radius: 1.35rem;
	overflow: visible;
	color: #fff;
	background:
		radial-gradient(ellipse 70% 60% at 85% 15%, color-mix(in srgb, var(--color-teal-400, #44b5bb) 28%, transparent), transparent 60%),
		radial-gradient(ellipse 55% 50% at 10% 90%, rgba(15, 80, 75, 0.55), transparent 55%),
		linear-gradient(145deg, #0c2626 0%, #0f2f2f 48%, #123838 100%);
	border: 1px solid color-mix(in srgb, var(--color-teal-200, #99d5cf) 18%, transparent);
	box-shadow:
		0 1px 0 rgba(255, 255, 255, 0.06) inset,
		0 28px 60px -36px rgba(8, 28, 28, 0.7);
}

@media (min-width: 1100px) {
	.ii-special__example {
		width: min(100vw - 2rem, calc(100% + 10rem));
		padding-inline: clamp(2rem, 3.5vw, 3.75rem);
	}
}

.ii-special__example > figcaption {
	position: relative;
	z-index: 1;
	max-width: 42rem;
	margin: 0 0 1.55rem;
}

.ii-special__example h3 {
	margin: 0 0 0.55rem;
	font-family: var(--font-heading);
	font-size: clamp(1.3rem, 1.1rem + 0.8vw, 1.7rem);
	font-weight: 800;
	letter-spacing: -0.025em;
	color: #fff;
	line-height: 1.2;
}

.ii-special__example > figcaption > p:last-child {
	margin: 0;
	color: rgba(255, 255, 255, 0.78);
	line-height: 1.55;
	font-size: 1rem;
	max-width: 38rem;
}

.ii-special__ads {
	position: relative;
	z-index: 1;
	display: grid;
	grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr);
	gap: 1rem 0.85rem;
	align-items: start;
}

.ii-special__ad {
	margin: 0;
	display: flex;
	flex-direction: column;
	gap: 0.7rem;
	min-width: 0;
}

.ii-special__ad-stage {
	position: relative;
	display: flex;
	flex-direction: column;
	align-items: stretch;
	gap: 0.75rem;
	min-width: 0;
}

.ii-special__ad-stage .ii-special__ad-frame {
	order: 1;
}

.ii-special__ad-stage .ii-ad-notes {
	order: 2;
}

@media (min-width: 1100px) {
	.ii-special__ad .ii-special__ad-stage {
		display: grid;
		grid-template-columns: minmax(9.5rem, 11.5rem) minmax(0, 1fr);
		gap: 0.35rem 0.55rem;
		align-items: stretch;
	}

	.ii-special__ad--after .ii-special__ad-stage {
		grid-template-columns: minmax(0, 1fr) minmax(9.5rem, 11.5rem);
	}

	.ii-special__ad-stage .ii-special__ad-frame,
	.ii-special__ad-stage .ii-ad-notes {
		order: unset;
	}

	.ii-special__ad-stage .ii-ad-notes {
		justify-content: space-evenly;
		padding-block: 0.5rem;
	}
}

.ii-special__ad-tag {
	align-self: flex-start;
	padding: 0.35rem 0.75rem;
	border-radius: 999px;
	background: rgba(255, 255, 255, 0.1);
	border: 1px solid rgba(255, 255, 255, 0.14);
	color: rgba(255, 255, 255, 0.88);
	font-family: var(--font-label);
	font-size: 0.68rem;
	font-weight: 800;
	letter-spacing: 0.08em;
	text-transform: uppercase;
}

.ii-special__ad--after .ii-special__ad-tag {
	background: color-mix(in srgb, var(--color-teal-200, #99d5cf) 82%, #fff);
	border-color: transparent;
	color: #0f2f2f;
	box-shadow: 0 8px 20px -12px rgba(68, 181, 187, 0.8);
}

.ii-special__ad-frame {
	position: relative;
	flex: 0 0 auto;
	padding: 0.55rem;
	border-radius: 1rem;
	background: #ffffff;
	border: 1px solid #ffffff;
	box-shadow: 0 18px 40px -28px rgba(0, 0, 0, 0.65);
}

.ii-special__ad--after .ii-special__ad-frame {
	box-shadow:
		0 0 0 1px rgba(255, 255, 255, 0.35),
		0 22px 48px -26px rgba(0, 0, 0, 0.55);
}

/* Curly-arrow labels in the side gutters around each ad */
.ii-ad-notes {
	list-style: none;
	margin: 0;
	padding: 0;
	display: flex;
	flex-direction: column;
	justify-content: space-around;
	gap: 0.85rem;
	min-height: 100%;
	align-self: stretch;
}

.ii-ad-note {
	display: flex;
	align-items: center;
	gap: 0.2rem;
}

.ii-ad-notes--bad .ii-ad-note {
	justify-content: flex-end;
	text-align: right;
}

.ii-ad-notes--good .ii-ad-note {
	justify-content: flex-start;
	text-align: left;
}

.ii-ad-note__label {
	display: inline-block;
	padding: 0.4rem 0.65rem;
	border-radius: 0.4rem;
	background: #ffffff;
	color: #0c0f12;
	border: 1px solid #ffffff;
	font-family: var(--font-heading);
	font-size: 0.78rem;
	font-weight: 700;
	line-height: 1.25;
	letter-spacing: -0.01em;
	box-shadow: 0 6px 16px -10px rgba(0, 0, 0, 0.55);
	max-width: 9.25rem;
}

.ii-ad-notes--bad .ii-ad-note--headline .ii-ad-note__label {
	transform: rotate(-3deg);
}

.ii-ad-notes--bad .ii-ad-note--cta .ii-ad-note__label {
	transform: rotate(2deg);
}

.ii-ad-notes--good .ii-ad-note--headline .ii-ad-note__label {
	transform: rotate(3deg);
}

.ii-ad-notes--good .ii-ad-note--cta .ii-ad-note__label {
	transform: rotate(-2deg);
}

.ii-ad-note__curve {
	width: 2.75rem;
	height: 1.65rem;
	flex: 0 0 auto;
	color: #ffffff;
	opacity: 0.95;
}

.ii-special__ad img {
	display: block;
	width: 100%;
	height: auto;
	aspect-ratio: 760 / 610;
	object-fit: contain;
	object-position: top center;
	border-radius: 0.7rem;
	background: #fff;
}

.ii-special__ads-arrow {
	align-self: center;
	display: grid;
	place-items: center;
	width: 2.4rem;
	height: 2.4rem;
	margin-top: 1.6rem;
	border-radius: 999px;
	color: #0f2f2f;
	background: color-mix(in srgb, var(--color-teal-200, #99d5cf) 90%, #fff);
	box-shadow: 0 10px 24px -12px rgba(68, 181, 187, 0.85);
}

.ii-special__ads-arrow svg {
	width: 1.1rem;
	height: 1.1rem;
}

.ii-special__example-foot {
	position: relative;
	z-index: 1;
	margin: 1.35rem 0 0;
	padding-top: 1.15rem;
	border-top: 1px solid rgba(255, 255, 255, 0.12);
}

.ii-special__example-foot a {
	display: inline-flex;
	align-items: center;
	gap: 0.35rem;
	color: color-mix(in srgb, var(--color-teal-200, #99d5cf) 92%, #fff);
	font-weight: 700;
	text-decoration: none;
	transition: color 160ms ease, gap 160ms ease;
}

.ii-special__example-foot a:hover,
.ii-special__example-foot a:focus-visible {
	color: #fff;
	gap: 0.55rem;
}

/* Ideas CTA + contact form ---------------------------------- */
.ii-contact {
	padding-block: clamp(3rem, 6vw, 4.5rem);
	background: #f4f7f7;
}

.ii-contact__grid {
	display: grid;
	grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.15fr);
	gap: clamp(1.5rem, 3.5vw, 2.75rem);
	align-items: start;
}

.ii-contact__ideas {
	min-width: 0;
}

.ii-contact__tbyb {
	height: 100%;
}

.ii-contact__tbyb-title {
	margin: 0 0 0.85rem;
	font-family: var(--font-heading);
	font-size: clamp(1.35rem, 1.1rem + 0.8vw, 1.7rem);
	font-weight: 800;
	letter-spacing: -0.03em;
	color: var(--color-dark);
	line-height: 1.2;
}

.ii-contact__tbyb .free-sample {
	background: transparent;
	border: 0;
	padding: 0;
	box-shadow: none;
}

.ii-contact__tbyb .free-sample__heading {
	font-size: 1.05rem;
	line-height: 1.35;
}

.ii-contact__form .contact-form {
	height: 100%;
	background: #fff;
	border: 1px solid color-mix(in srgb, var(--color-teal-500) 14%, var(--color-hairline));
	border-radius: 1.15rem;
}

.ii-contact__form .contact-form__heading {
	font-size: clamp(1.25rem, 1.05rem + 0.7vw, 1.55rem);
	letter-spacing: -0.02em;
	line-height: 1.25;
}

/* Responsive ------------------------------------------------- */
@media (max-width: 900px) {
	.ii-kg__grid,
	.ii-split,
	.ii-split--reverse,
	.ii-special__reasons,
	.ii-contact__grid {
		grid-template-columns: minmax(0, 1fr);
	}

	.ii-kg__grid > *,
	.ii-split > *,
	.ii-contact__grid > * {
		min-width: 0;
		max-width: 100%;
	}

	.ii-special__reasons li {
		padding: 1.4rem 1.25rem 1.5rem;
	}

	.ii-special__reasons h3 {
		max-width: none;
	}

	.ii-special__ads {
		grid-template-columns: minmax(0, 1fr);
		gap: 1rem;
	}

	.ii-special__ads-arrow {
		margin: 0 auto;
		transform: rotate(90deg);
	}

	.ii-special__example {
		width: 100%;
		padding: 1.25rem 1.1rem 1.4rem;
		overflow: hidden;
	}

	.ii-ideas__quote {
		padding: 1.35rem 1.2rem 1.4rem;
	}

	.ii-bridge .ii-section__head,
	.ii-section__head {
		padding-inline: 0.15rem;
	}
}

@media (prefers-reduced-motion: reduce) {
	.ii-special__reasons li,
	.ii-special__example-foot a {
		transition: none;
	}

	.ii-special__reasons li:hover {
		transform: none;
	}

	.ii-special__example-foot a:hover,
	.ii-special__example-foot a:focus-visible {
		gap: 0.35rem;
	}
}

@media (max-width: 640px) {
	.ii-hero {
		min-height: min(34rem, 92svh);
		align-items: flex-end;
	}

	.ii-hero__inner {
		padding-block: 3rem 2.25rem;
	}

	.ii-hero__title {
		max-width: none;
		font-size: clamp(1.55rem, 1.2rem + 2.8vw, 2rem);
	}

	.ii-hero__lead {
		font-size: 0.98rem;
	}

	.ii-hero__actions {
		flex-direction: column;
		align-items: stretch;
		gap: 0.65rem;
	}

	.ii-hero__actions .btn {
		justify-content: center;
		text-align: center;
		width: 100%;
	}

	.ii-flow__channels {
		grid-template-columns: minmax(0, 1fr);
	}

	.ii-section {
		padding-block: clamp(2.25rem, 6vw, 3.25rem);
	}

	.ii-kg__panel {
		padding: 0.85rem;
	}

	.ii-kg__sources {
		padding: 0.65rem;
	}

	.ii-kg__sources .dm-find-sources {
		flex-wrap: wrap;
	}

	.ii-special__num {
		font-size: 3rem;
		top: 0.4rem;
		right: 0.65rem;
	}

	.ii-contact__tbyb .free-sample__heading,
	.ii-contact__form .contact-form__heading {
		font-size: clamp(1.15rem, 1rem + 1.2vw, 1.4rem);
	}

	.ii-ideas__quote footer {
		flex-wrap: wrap;
		gap: 0.65rem;
	}
}