Before
19%
return
ROAS was weak, and reporting was full of metrics that did not mean much to the business.
Real enquiries, not mystery clicks
Google Ads for owners who cannot babysit the account. We fix tracking, cut wasted spend, and report ROI in plain English. You keep ownership. Less wasted spend, more enquiries, and a clear view of performance
★★★★★
5.0
Can't recommend enough. They genuinely cared about our business and did whatever it took to get us results, going above and beyond at every turn. Clear communication, super quick to respond, and delivered on everything they promised. Conversions up and ad spend way down in the first month. Trusted them completely.
Robert Stables
Google review
Trusted by
BBD Boom increased Google Ads return by487%
BBD Boom increased Google Ads return by 487%
HubSpot Elite Partner BBD Boom had weak return and reporting full of metrics that did not map to revenue.
Decima ran a forensic audit, rebuilt conversion tracking, and tightened campaigns around high-intent search terms.
Read the BBD Boom case study
The hidden cost
When Google Ads is a side job, spend leaks
You are running campaigns between everything else. Auto-apply recommendations, a busy Google rep, or a junior on the account can all look like progress while budget goes to clicks that never become customers.
Without proper conversion tracking you cannot tie keywords and ads to enquiries or sales. You keep paying, guessing, and losing time on technical work that was never meant to be your job.
Why Decima vs doing it in-house or a generic agency
We track enquiries and revenue, not vanity clicks. Full GTM and conversion setup for forms and calls, with help connecting sales data back into Google Ads so reporting ties to real outcomes.
Ads and landing pages in one team. When Website Management is included, we publish landing pages matched to winning search terms within a day, not after weeks waiting on a separate web team.
No percentage of your ad spend. Management packages from £990/month. Strategy, tracking, creative, landing page design, optimisation, and reporting in one place instead of hiring a strategist, buyer, analyst, and web team separately.
Certified Google Partner. Same certified team manages the account and can act on what the data shows, using human-directed AI within our Decisive Marketing framework.
Low effort for you. You do not need to live in Google Ads, Tag Manager, or Analytics. Growth includes email support and a monthly strategy call.
The usual alternatives: a generalist agency that stops at the ad, a freelancer who does not own landing pages, or in-house management with auto-apply turned on.
Is your Google Ads account wasting money? Book a free 30-minute audit call with an experienced PPC manager and get a clear picture of what is working, what is not, and where to fix first.
Book My Free AuditWe discovered Decima through their free Google ad clinic which was perfect timing for us as I was trying a different ad strategy with no knowledge on google ad. Alexis definitely knows her stuff and gave me very practical advise on what to do (or not) when setting up my ad and fixed the main issue on my current google ad. As a business owner, you want to be able to focus on your area of expertise and that's exactly what they did for us. I highly recommend Decima, a friendly and obviously knowledgeable bunch!
What full Google Ads management includes
Managed Google Ads account (you retain ownership)
Full GTM and conversion tracking setup
Offline conversion tracking assistance
Keywords, campaigns, ad groups, and audience setup
Search, Performance Max, and remarketing builds
Weekly optimisation and budget pacing
Fresh ad creative and new ad groups each month (2 on Growth, 5 on Scale)
Landing page designs and recommendations (2 on Growth, 5 on Scale when included)
Plain-English ROI reporting and strategic reviews (quarterly, monthly, or bi-weekly by tier)
Full account audit and restructure when needed
Continuous search term refinement (weekly or daily)
How it works after you get in touch
Initial Google Ads audit (30 minutes)
We review existing spend with an experienced PPC manager and surface new ads and website ideas to try. Available as soon as scheduling allows.
Proposal meeting (1 to 2 weeks)
We outline what managed account work would look like for your business.
Tracking setup and launch
Same day as signing the contract we start technical setup. Ads can go live within days once tracking is in place. Some clients have gone live within two weeks of first contact.
Report and refine
Plain-English updates every two weeks so you see what is working without decoding dashboards.
Scale what proves out
Once results are clear, we put more budget behind campaigns that drive enquiries and revenue.
Onboarding happens in week one. Ongoing day-to-day effort from you stays low.
BBD Boom
Before and after
487% increase
After
113%
return
A clear monthly view of ROAS, conversion value, and what is working — not vanity clicks.
What clients say
"As a CMO I've worked with a lot of agencies, and the thing that stands out with Decima is how straightforward the relationship is. There are no hidden charges, no confusing reports full of metrics that don't mean anything to the business. Every month we get a clear view of ROAS, conversion value, and what's working. That's it."Kerry Leighton-Bailey, CMO, BBD Boom
"Before this, we had no idea what a lead was really costing us, and we couldn't touch our own website without waiting weeks on someone else. Now we can see the ads that are converting customers and Decima has been incredibly responsive to new ideas we bring to the table as well. It's changed how confidently we can spend and test out new messaging."Michael Dollard, COO, QuickTurn Cabinets
"Before Decima, we were struggling to piece together what was really driving growth, so we were wasting a lot on Google Ads that weren't doing much."Nick Curtis, CEO, Bocobay
Who this is for
A good fit if you:
- Run Google Ads today (or want to start) and need expert management without becoming a PPC specialist
- Want enquiries and sales tied to campaigns, with transparent ROI reporting
- Can invest in ad spend separately from management (from £990/month for management)
- Sell defined services or locations and can share spend level, tracking or CRM setup, and goals on a first call
Probably not a fit if you:
- Only want one-off setup with no ongoing optimisation
- Need a general marketing brochure with no accountability for conversion tracking
- Are not ready to share monthly ad budget, website access for tracking, or basic qualification details
We will also ask about Meta Ads or website and landing page changes so the plan matches what you actually need.
Ready to see where budget is leaking?
Book a free 30-minute Google Ads audit with an experienced PPC manager. Wasted spend breakdown, and new ads and website ideas to try. No hard sell.