Meta Ads that stop the scroll and turn attention into real enquiries.
We manage your Meta Ads account, test the creative that makes people stop mid-scroll, and keep finding the next message that converts.
Meet the Bocobay team! We manage luxury vacation rentals on behalf of owners in Aruba and Curaçao. Contact us to learn more about our management services.
Own a villa in Aruba or Curaçao? Bocobay handles bookings, cleaning, and guests so you earn stronger returns without the day-to-day.
Trusted by businesses of all shapes and sizes
Plans
What We Do
Every plan includes Pixel + Conversions API
Server-side tracking, not just a browser pixel, so results still hold up after iOS. What changes is how many new ads we test, how often we report, and how closely we watch the account.
Weekly monitoring
Growth
For businesses ready to build a strong Meta Ads foundation
What you get
Strategy
- 4 new advert concepts per month, tested across static, video, and UGC-style formats
- Campaign objectives matched to funnel stage, not just “conversions” for everything
- Retargeting set up for site visitors and key warm audiences
- Lookalike and custom audience setup from your CRM or email lists, blended with Meta’s Advantage+ targeting where it performs best
- Quarterly strategic reviews
Technical setup
- Meta Pixel + Conversions API setup. Server-side tracking, not just a browser pixel, for more reliable data after iOS 14.5
- Domain verification for accurate click attribution
- Meta Business Manager setup with a proper permissions structure
- Weekly account monitoring, including account health checks
- We handle ad disapprovals and policy issues on your behalf
Communication & reporting
- Shared strategist across a small client roster
- Email support + monthly strategy call
- Monthly ROAS reporting
- You own your Meta Ads account, always
Daily monitoring
Scale
For businesses that need faster iteration and deeper attention
What you get
Strategy
- 8 new advert concepts per month, actively tested across static, video, and UGC-style creative
- Per-placement optimisation. Feed, Stories, Reels, and Audience Network treated as distinct, not one-size-fits-all
- Proactive ad fatigue monitoring with scheduled creative refreshes, so frequency does not quietly kill performance
- Full retargeting funnel: site visitors, cart abandoners, and video viewers, segmented and sequenced
- Dynamic or catalog ads set up if you are ecommerce, pulling directly from your product feed
- Monthly strategic reviews
Technical setup
- Pixel + CAPI setup, plus support with offline conversion tracking
- Domain verification and ongoing attribution health checks
- Meta Business Manager management, including resolving account restrictions and verification issues as they come up
- Daily account checks with automated alerts
- We proactively monitor and resolve ad policy issues before they pause your campaigns
Communication & reporting
- Dedicated strategist who knows your account inside out
- Email, Slack channel + monthly call
- Weekly ROAS reporting
- You own your Meta Ads account, always
Hourly monitoring
Enterprise
For businesses that need white-glove management and guaranteed responsiveness
What you get
Strategy
- Advert concept volume scaled to your needs. Talk to sales for a plan built around your account
- Full placement strategy across Feed, Stories, Reels, Audience Network, and Messenger, with creative tailored per placement
- UGC and influencer-style content sourcing to keep creative feeling native, not “ad-like”
- Continuous ad fatigue management with senior-level oversight on refresh timing
- Advanced retargeting and audience segmentation, blended with Advantage+ automation where it outperforms manual targeting
- Dynamic or catalog ads fully built and maintained for ecommerce clients
- Strategic reviews every two weeks
Technical setup
- Pixel + CAPI setup, plus a full custom build of offline conversion solutions
- Domain verification and attribution monitoring built into ongoing account management
- Meta Business Manager management with priority handling of account restrictions, verification issues, and permissions
- Hourly account monitoring with automated alerts, plus a guaranteed response time on diagnosing any drop in performance
- Priority handling of ad policy issues, with direct escalation support
Community & brand
- Community management available. We can monitor and respond to comments and DMs generated by your ads. Optional add-on, talk to sales
Communication & reporting
- Dedicated senior strategist + backup contact
- Dedicated Slack channel + weekly call, direct line to your strategist
- Real-time ROAS reporting via live dashboard
- You own your Meta Ads account, always
Optional add-on: every plan includes the thinking behind each advert, the concept, the message, and the brief. If you would like us to design the finished visuals as well, add graphics design.
Real result from Decisive Marketing
How Bocobay grew owner enquiries by 46.8% with sharper Meta Ads
Luxury villa rental management in Aruba and Curaçao: ads that speak to owners, tracking that proves the sign-up.
Read the case studyBefore Decima, we were struggling to piece together what was really driving growth, so we were wasting a lot on ads that weren't doing much.
Find out how we can optimise your Meta Ads and get you loads more customers
What makes our Meta Ads different
We use our AI algorithms to turn your customer data into a Knowledge Graph, then turn that graph into Meta Ads designed to stop the scroll and convert. Here’s how that works, with a Bocobay example to show it in colour.
Example: Bocobay
Luxury villa rental management in Aruba and Curaçao, helping owners fill calendars and grow returns without running the day-to-day.
Read the case study1
Create a Customer Knowledge Graph from your data
Our AI algorithms take the signals you already have (ads, website, reviews, CRM and owner enquiries) and find the patterns no human team can spot at scale. The result is a Customer Knowledge Graph: a clear map of your different customers, who converts, why they convert, and the motives that actually move them.
In this Bocobay example, that meant villa owners who want stronger returns without managing guests, cleaners, and bookings themselves, not ads that sound like you are selling holidays to travellers.
2
Generate high-converting Meta Ads
We turn needs from the graph into Meta ads designed to speak to those customers and convert. Here, “Stronger returns, less hassle” became the ad on the right.
Meta Ads that actually convert
Because we use AI and data to understand your customers, our ads are far more likely to stop the scroll and convert. Here’s the Bocobay rental-management example, before and after Decima.
- Corporate team photo
- About us, not the owner
- Weak, vague CTA
Meet the Bocobay team! We manage luxury vacation rentals on behalf of owners in Aruba and Curaçao. Contact us to learn more about our management services.
- Owner-focused headline
- Premium lifestyle creative
- Benefits at a glance
How we manage Meta Ads
We Measure What Turns Attention Into Enquiries
Meta will happily report likes, reach, and video views all day. None of that actually impacts your bottom line! We track the leads that do actually come from your ads, the phone calls and form submissions that turn into real business, using the Meta Pixel (Meta's tracking tool) alongside Google's analytics. And where we can, we connect your sales data back in too, so we can see which campaigns turn into genuine revenue, not just which ones got attention.
Campaign results
We Find The Message That Makes People Stop
On Meta, creative is the strategy. A brilliant offer with the wrong image gets scrolled past; an ordinary offer with the right hook can take off. So we treat every advert as a test of a specific idea, a pain point, an offer, a way of framing what you do, and let the results tell us what your customers actually respond to. You never have to manage the account or touch a tracking tool. We plan the ideas, write the briefs, and design the webpages those adverts send people to.
If you've also got Website Management with us, we don't just design those pages, we publish them straight to your website, live within a day.
Your villa deserves more than a listing. Bocobay handles everything: hassle-free management, stronger returns, total peace of mind.
We Get Sharper With Every Result
Your account is never forgotten. Every ad teaches us something about your customer and we feed that straight back into the next strategy meeting. Meta's real power is that it compounds: the more we test, the better we understand who your buyers are, and that understanding makes every future advert (and everything else in your marketing) sharper.
Never Waste Marketing Spend.
We'll email you an ad and website page built to resonate with your target customer in 10 minutes.