Trusted by businesses of all shapes and sizes
Plans
What We Do
Every plan includes full GTM and conversion tracking
We set up and manage tracking so you can see which searches become real enquiries. What changes is how closely we watch the account, how fast we iterate, and how much we produce each month.
Weekly monitoring
Growth
For businesses ready to build a strong Google Ads foundation
What you get
Strategy & attention
- Manage up to 5 services on one website
- Quarterly strategic reviews to keep your campaigns aligned with your goals
- Weekly account monitoring to catch issues before they cost you money
Tracking & integrations
- Full conversion tracking setup and management. We handle it, not you
- Google Tag Manager setup, management, and debugging included
- Support setting up your CRM integration so leads flow where they need to
Creative & growth
- Weekly search term refinement to cut wasted spend and sharpen targeting
- Fresh ad creative deployed regularly to keep campaigns performing and avoid ad fatigue
- We monitor and resolve ad policy issues on your behalf
- 2 new ad groups per month to keep expanding your reach
- 2 new landing pages per month designed to convert
- Landing pages published straight to your site (with website management add-on)
Support & reporting
- Clear ROI reporting so you always know what your ad spend is delivering
- Shared strategist across a small client roster. You’re never just a ticket number
- Email support + monthly strategy call
- Monthly performance report
- You own your Google Ads account, always. No lock-in, no hostage data
Daily monitoring
Scale
For businesses that need faster iteration and deeper attention
What you get
Strategy & attention
- Manage up to 5 services on one website
- Monthly strategic reviews, with more frequent check-ins to react to what’s working
- Daily account checks with automated alerts, so problems get caught same-day
Tracking & integrations
- Full conversion tracking setup and management, plus support setting up offline conversion tracking
- Google Tag Manager setup, management, and debugging included
- Hands-on CRM integration support to keep your lead data clean and connected
Creative & growth
- Daily search term refinement to keep targeting sharp and cut wasted spend fast
- Frequent fresh ad deployment to stay ahead of ad fatigue and algorithm shifts
- We proactively monitor and resolve ad policy issues before they pause your campaigns
- 5 new ad groups per month for continuous account expansion
- 5 new landing page designs per month to keep testing and improving conversion rates
- Landing pages published straight to your site (with website management add-on)
Support & reporting
- Full ROI reporting
- Dedicated strategist who knows your account inside out
- Email, Slack channel + monthly call
- Bi-weekly report + live dashboard, so you see performance in real time, not just on report day
- You own your Google Ads account, always. No lock-in, no hostage data
Hourly monitoring
Enterprise
For businesses that need white-glove management and guaranteed responsiveness
What you get
Strategy & attention
- Manage up to 5 services on one website
- Bi-weekly strategic reviews, the most hands-on strategic cadence available
- Hourly account monitoring with automated alerts, plus an SLA on diagnostics if performance drops
Tracking & integrations
- Full conversion tracking setup and management, plus full custom build of offline conversion solutions
- Google Tag Manager setup, management, and priority debugging. Issues resolved fast, no waiting in a queue
- End-to-end CRM integration, built and maintained around your workflow
Creative & growth
- Daily search term refinement, backed by senior-level oversight
- Continuous fresh ad deployment to maximize performance at scale
- Priority handling of ad policy issues, with direct escalation support
- Ad group volume scaled to your needs. Talk to sales for a plan built around your account
- Landing page volume scaled to your needs. Talk to sales for a custom cadence
- Landing pages published straight to your site (with website management add-on)
Support & reporting
- Full ROI reporting
- Dedicated senior strategist + backup contact. You’re never left waiting if your main contact is out
- Dedicated Slack channel + weekly call, direct line to your strategist
- Weekly report + live dashboard + custom KPI tracking built around what actually matters to your business
- You own your Google Ads account, always. No lock-in, no hostage data
Real result from Decisive Marketing
How BBD Boom increased Google Ads ROAS by 487%
From 19% to 113% return: sharper targeting and cleaner tracking, not more spend.
Every month we get a clear view of ROAS, conversion value, and what’s working. That’s it.
Read the case studyIt genuinely feels like they care about our growth as much as we do.
Find out how we can optimise your Google Ads and get you loads more customers
What makes our Google Ads different
We use our AI algorithms to turn your customer data into a Knowledge Graph, then turn that graph into Google Ads designed to speak to your customers and convert. Here’s how that works, with a Bocobay example to show it in colour.
Example: Bocobay
Villa management in Aruba and Curaçao: one account where this Knowledge Graph to ad process played out.
Read the case study1
Create a Customer Knowledge Graph from your data
Our AI algorithms take the signals you already have (ads, website, reviews, CRM and sales conversations) and find the patterns no human team can spot at scale. The result is a Customer Knowledge Graph: a clear map of your different customers, who buys, why they buy, and the pains and desires that actually move them.
In this Bocobay example, that meant villa owners stressed about remote management, empty weeks, and managers they could not trust.
2
Generate high-converting Google Ads
We turn needs from the graph into ads designed to speak to those customers and convert. Here, “Tired of managing the villa from afar” became the ad on the right.
Sponsored
Bocobay
bocobay.com/villa-management
Tired of managing your villa from afar?
Bocobay handles bookings, cleaning and guests so you earn more without the day-to-day. Book a free intro call.
- Book An Intro Call
- See Owner Results
Google Ads that actually convert
Because we use AI and data to understand your customers, our ads are far more likely to resonate and convert. Here’s the Bocobay villa-management example, before and after Decima.
- Generic keyword stuffing
- No reason to click
- Weak, info-only sitelinks
Sponsored
bocobay.com
www.bocobay.com/
Villa Management - Vacation Rental Management Aruba
Bocobay Vacation Rental Management Services For Villa Owners In Aruba And Curaçao.
- About Us
- Our Services
Sponsored
Bocobay
bocobay.com/villa-management
Tired of managing your villa from afar?
Bocobay handles bookings, cleaning and guests so you earn more without the day-to-day. Book a free intro call.
- Book An Intro Call
- See Owner Results
- Leads with a real pain
- Benefit + clear proof
- Clear next step
How we manage Google Ads
We Don't Just Track Clicks
We ensure full conversion tracking on every account: form fills and phone calls included. Where we can, we help connect sales data back into Google Ads, so reporting is tied more closely to real revenue.
- Google Ads Ad clicks & impressions
- User converts Forms, calls, chats, bookings
- HubSpot Enquiry captured in your CRM
-
Closed deal Good lead Feeds back into Google Ads: find more like thisDidn’t buy Poor lead Filtered out: don’t find more people like this
- Smarter Google Ads Optimise toward revenue, not just clicks
We Handle The Technical Setup
You do not need to log into Google Ads, Tag Manager or Analytics. We manage the account, build new adverts, test new search terms and design the pages those adverts should send people to.
We Keep Finding The Next Best Opportunity
As we learn more about who your customers are and what they respond to, we use that insight to create new advertising ideas: new search terms, messages, and pages built around what customers clearly care about.
Sponsored
Bocobay
bocobay.com/villa-management
Tired of managing your villa from afar?
Bocobay handles bookings, cleaning and guests so you earn more without the day-to-day.
Sponsored
Bocobay
bocobay.com/villa-management
Still losing weekends to guest messages?
Bocobay takes bookings, cleaning and guests so villa owners get their time back.
Sponsored
Bocobay
bocobay.com/villa-management
Villa management that actually pays you more
Full-service management in Aruba and Curaçao, built to lift occupancy and cut hassle.
Never Waste Marketing Spend.
We'll email you an ad and website page built to resonate with your target customer in 10 minutes.