We turn marketing into a search problem so you never waste another pound.
Trusted by businesses of all shapes and sizes
Finding Customers = Finding Buried Treasure
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Treasure Lost
A ship sinks with $400M in gold somewhere under the sea.
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Searching Blindly
Explorers guessed where to look. Millions were spent. The gold stayed lost.
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An Algorithm
Computer scientists used an algorithm to find the treasure: map the likeliest places, search, then update the map.
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Treasure found
When an algorithmic approach was applied, instead of searching blindly. The treasure was found.
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We use our own version of this algorithm to find and convert your next customers
How it works
The Decisive Marketing Algorithm
Ideate and Interpret
Our AI analyses your business and interprets your ideal customer profiles, to gain a rich understanding of their emotions, pain points and desires. This is used to create ad messaging that resonates.
Find out moreDo and Deliver
Our AI algorithms deliver ads instantly, ready to be assessed by our human team with expert customer psychology insight.
Find out moreReport & Refine
We report true return on investment, identify what actually converts viewers to customers, and refine the next decision.
Find out moreAlgorithm developed by cofounder Dr Torty Sivill
With Decisive Marketing
Bocobay: 46.8% More Daily Customers
By treating Google Ads, Meta and the website as one search system, we cut wasted spend and compounded what actually converted.
Read the case studyBefore Decima, we were struggling to piece together what was really driving growth, so we were wasting a lot on Google Ads that weren't doing much.
- +46.8% Daily conversions
- -57.5% Daily ad spend
- 30 Days to results
Step 1 of the Decisive Marketing Algorithm
Ideate and Interpret
Our AI algorithms interpret who your customers are and ideate the type of messaging that is most likely to resonate.
Our AI algorithms are extraordinary at processing patterns at a scale no human team can match. We feed the data from your advertising, website, reviews, CRM and sales conversations into our algorithms, so we can gain a rich understanding of your audience. We uncover who buys from you, why they buy, and the emotional pains and desires that actually move them to become a customer.
The result is a Customer Knowledge Graph: a clear, connected picture of your buyers. Every Google Search ad, Meta advert and landing page idea we ideate is data-backed, not another guess dressed up as strategy.
Then our human team takes over with expert marketing psychology insights
Our AI algorithms surface the patterns fast. We do the part they can’t: combine that with experience, work through the ideas with you, and only test what actually fits your business.
- We interview your team about what we don’t understand
- We kill weak ideas before they waste spend
- We only take forward ideas that fit your business
- We oversee the algorithm’s outputs so you never get slop
Step 2 of the Decisive Marketing Algorithm
Do and Deliver
We turn those ideas into ads and website pages that are optimised to convert those clicks into actual customers at every step of their journey.
Click the ad to follow the customer to the next step.
Step 1: what they see in the ad
Google
Sponsored
QuickTurn Cabinets
https://www.quickturncabinets.com › cabinet-painting
Get A Free Quote - New Kitchen In 3 Days Cabinet Painting - No Rip-Out Required
Refresh your kitchen without the mess of a full renovation. Free quote. Minimal disruption. Serving Florida’s Treasure Coast.
Meta
What they just believed
“Painted cabinets in 3 days. No rip-out.”
1 3
What’s different about our delivery?
Ideas live in minutes, not weeks
Ads and landing pages commonly take weeks of back-and-forth. New messaging never gets tested and there’s no way to quickly identify the ad copy that strongly converts clicks to customers. Our AI algorithms bring powerful speed to the generation and testing of new ads and landing pages, so we can find what works much quicker.
Step 3 of the Decisive Marketing Algorithm
Report and Refine
We deploy lots of ads and landing pages. Our AI algorithms analyse your ad data to figure out what’s working. We use this knowledge to update our customer knowledge graphs and scale your spend on what’s working to scale your growth.
A live QuickTurn Google Ad, the same one from Do & Deliver.
Google Ad
Sponsored
QuickTurn Cabinets
https://www.quickturncabinets.com › cabinet-painting
Get A Free Quote - New Kitchen In 3 Days
Refresh your kitchen without the mess of a full renovation. Free quote. Minimal disruption. Serving Florida’s Treasure Coast.
0 clicks
AI algorithms
Our AI algorithms spot the patterns in your Google Ads data
We learn exactly why your customers converted, then update your customer knowledge graph.
Pattern found
Saturdays bring the most high-value customers
Customer knowledge graph
PhD Researchers Developing The Decisive Marketing Algorithm
Led by Dr Torty Sivill, who earned her PhD in AI at the University of Bristol, with research at The Alan Turing Institute and a scholarship from G-Research.
We are developing cutting-edge AI algorithms that work out who your next customers are, the messaging most likely to convert them, and which ads actually convert into paying customers.
What happens after you get in touch
From the first conversation to scaling spend on what we know works. You set the pace, say go and ads can be live within days, not months.
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Week 1
We arrange a meeting
A straightforward conversation about your business and where we think we can genuinely help. No obligation.
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Weeks 1–2
We audit and propose
We dig into your existing marketing setup, find the gaps in how results are tracked, and come back with a proposal for an annual partnership.
Interpret & Ideate
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From when you sign
We start running ads
Once agreed, we build and launch adverts designed to get you conversions, not clicks. Tracking is set up properly before a penny is spent.
Do & Deliver
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Every two weeks
We report and refine
A biweekly review in plain English: what worked, what did not, and what we are changing next. Your account is never left to drift.
Report & Refine
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Once proven
We scale your spend
When we have found what genuinely works, we put more behind it to grow your leads, confident about where every extra pound is going.
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The point of all this
Everyone is happy
More enquiries, marketing spend you can finally account for, and insight about your customers that is yours to keep.