Never waste spend with Decisive Marketing.

Trusted by

We won't spam you afterwards

We'll email you an ad and website page built for your target customer in 10 minutes. Tell me more

By requesting your free sample you agree that Decima may analyse your public website content and email you.

What is Decisive Marketing?

We built Decisive Marketing around three pillars, each one fixes a common frustration with traditional agencies.

The traditional agency cycle: Spend, Delay, Pray.
The Traditional Agency Cycle
The Decisive Marketing cycle: Interpret & Ideate, Do & Deliver, Report & Refine, with a human in the loop.
The Decisive Marketing Cycle

My agency tells me my marketing could be improved, but they won't tell me how to fix it

Interpret & Ideate

We interpret who your customer is and ideate content targeted to them

Interpret
Sarah Homeowner On A Budget
Instagram Ready Kitchen
Embarrassed To Host
High Cost Of Remodel
Ideate
Sponsored

Finally, a kitchen you'll show off

Done being embarrassed to host? Affordable kitchen remodels

Kitchens For You Book visit

Proud to host again

Affordable kitchen remodels that turn "don't look in there" into the room you show off. Fitted in weeks.

Get my free quote
How we do this

My agency won't add my new ideas to my website, I have requests outstanding since January

Do & Deliver

We deliver all ideas quickly

Do
Sponsored

Finally, a kitchen you'll show off

Done being embarrassed to host? Affordable kitchen remodels

Deliver
Kitchens For You Book visit

Proud to host again

Affordable kitchen remodels that turn "don't look in there" into the room you show off. Fitted in weeks.

Get my free quote
How we do this

We've spent so much money and haven't seen any impact on the bottom line

Report & Refine

We accurately report your return on investment and refine your next best decision

Report
Ad
Page
Spent £823
Revenue generated £547,987
Return on investment 666×
Refine
Sarah Homeowner On A Budget
Instagram Ready Kitchen
Embarrassed To Host
High Cost Of Remodel
How we do this
The Decima team

Every account gets a real human

Decima was founded by two computer scientists who met at university, then spent the next decade becoming experts in opposite ends of the same problem, before deciding to solve it together.

Alexis spent years helping businesses turn more of their website visitors into paying customers (a true conversion rate optimisation specialist). Torty did a PhD in artificial intelligence, long before it was cool!

Decisive Marketing is what happens when those two skill sets collide: someone who understands why a customer does or doesn't buy and what to do about it, and someone who understands how to build technical solutions that optimise this process.

We've been working with AI for over a decade. That also means we've spent over a decade learning why it can't be trusted blindly, and where a person needs to be the one making the call. Read about our approach to AI.

That's why every account gets a real human who knows your business and is accountable for your results.

Alexis Monks

Alexis Monks

CEO

Chaithali Kundapur

Chaithali Kundapur

AI Engineer

Torty Sivill

Torty Sivill

CTO

Hana Bashir

Hana Bashir

Growth

You wouldn't buy a house without a viewing so let us show you what we can do before you commit.

We won't spam you afterwards

We'll Email You An Ad And Website Page Built For Your Target Customer In 10 Minutes

By requesting your free sample you agree that Decima may analyse your public website content and email you.

Frequently asked questions

What Services Do You Offer?

Google Ads, Meta Ads or Website Management, we offer 20% off if you use us for all three.

Do You Use AI?

Yes, extensively, but never unsupervised. Our founders have been working with AI for over a decade, so we know exactly where it's brilliant and exactly where it can't be trusted blindly. We use it to speed up research, testing, and reporting, always inside guardrails, always with a real person checking the work before it touches your budget or your customers. Read our full approach to AI.

What Size Businesses Do You Work With?

Businesses of all sizes. We've worked with teams launching Google or Meta ads for the very first time, and with businesses who've been running ads for years and scaled their spend into the tens of thousands. Unlike a lot of agencies, we're happy to work with you even if your budget is small, the main thing is having at least £200 a month to put towards each of Google Ads and Meta Ads, since that's roughly the point where we can start generating real results for you.

We do not currently offer website management services to businesses without ads. Read about why here

When Can We Get Started?

As soon as you're ready. The quickest way in is our free sample, which gives you a taster of our ad ideas tailored to your own account, no commitment needed. If you like what you see, you can book straight in with one of our experts from there. Or, if you'd rather skip that step, you can book a meeting directly.

Here's what happens after that:

  1. You reach out, either through the free sample or by booking directly.
  2. You have an initial meeting with one of our experts, where you learn about what we offer and whether we're the right fit.
  3. If you already have an ad account, we run a full audit of it. If you don't, we put together a proposal instead.
  4. We begin the contract and get started straight away, whether that's Google Ads, Meta Ads, or your website.

We can move as fast or as slow as suits you. Some clients have gone live within two weeks of first getting in touch, but there's no pressure to rush if you'd rather take your time getting comfortable with us first.

For the full detail on what's included at each stage, see our services.

What's Included In Your Service, Is It Strategy, Execution, Or Both?

Both. Two of our Decisive Marketing pillars, Interpret and Ideate and Do and Deliver, map directly onto this.

We go beyond a traditional agency in that we want to be a genuine strategy partner, not just a pair of hands. If you're struggling for ideas, we help you come up with something fresh, based on real data about your business and your customers. If you're full of ideas already but don't have the time or resource to execute them, we act as your implementer and get them built and live.

Our different tier packages are built around this too, so you can choose the level of strategic input and speed of implementation that suits you.

How Much Does It Cost? How Is Pricing Structured?

We work on 12 month contracts, priced at a monthly rate. There are different tiers and packages depending on which combination of Google Ads, Meta Ads, and website management you want, and you save 20% if you use all three together. Our pricing is transparent, so you know exactly what you're getting upfront, nothing hidden, nothing added on later without you knowing.

Website management works differently to a traditional agency. Rather than quoting individually for every small change, we use a menu and credit system: you buy a set number of credits each month, and each item on the menu costs a set number of credits. Take a look at the menu here.

For Meta Ads and Google Ads, we offer tiered monthly packages. On top of these, there's the amount you spend on the ads themselves (what actually goes to Google or Meta to show your ads to people), which is separate from our management fee. Packages start from £990 a month.

Can We Scale Up Or Down As Needed?

Yes, absolutely, at any time. With paid advertising, there's only so much demand out there for any given product or service at any given moment, so simply spending more doesn't always mean getting proportionally more back. We use our own technology to guide you on when it's actually the right time to scale up, and when it isn't.

Unlike a lot of agencies, we don't charge a percentage of your ad spend. That means we're never incentivised to push you to spend more unless we're confident it's genuinely going to work for you.

Who Will Actually Be Working On Our Account?

A real person, not a chatbot with your name inserted. An expert is assigned to your account and handles it from day to day, so you're always dealing with someone who actually knows your business.