Bocobay Grew Daily Conversions by 46.8%
increase in daily conversions
decrease in average daily ad spend
The Problem
Bocobay manages holiday rental properties in the Caribbean on behalf of their owners. To grow, they need a steady flow of new homeowners signing up, and they were spending on both Google Ads and Meta Ads to bring those leads in. But growth had flatlined at 8% for six months, and nobody could say why.
The real problem was that they couldn’t tell what was, or wasn’t, working. They had three sources of data (Google Ads, Meta Ads, and Google’s own analytics), and every one of them told a different story. Was the website holding them back, and if so, which pages? Or did they need to spend more on ads, and if so, was Google or Meta the better bet?
This is exactly the trap our whole method is built to solve. Here’s how the three pillars of Decisive Marketing played out for Bocobay.
The Solution
Report & Refine: We Worked Out What Was Actually Driving Results
You can’t fix what you can’t measure, and Bocobay’s three conflicting reports were doing more harm than good. So we started where we always start: getting the measurement right.
We used our algorithms to work out which campaigns were actually bringing in new homeowners, and which weren’t working. Better still, we could do it using the data Bocobay already had, so instead of running months of tests before we could act, we started improving their spend from day one.
Interpret & Ideate: We Found The Next Best Move, Then The One After That
Once we could see what was driving growth, it didn’t just show us where to cut waste, it showed us where the missed opportunities were. For Bocobay, that meant finding entirely new ways to bring in homeowners, rather than just squeezing a little more out of the levers they already had.
Do & Deliver: We Cut The Waste And Built The New Growth
We steadily moved spend away from what wasn’t pulling its weight. Within 30 days, we’d cut Bocobay’s daily Google Ads spend by 57.5%, with no negative effect on growth whatsoever.
The Outcome
- 57.5% decrease in average daily ad spend
- 46.8% increase in daily conversions, from new campaigns and optimised website content
Before Decima, we were struggling to piece together what was really driving growth, so we were wasting a lot on Google Ads that weren't doing much.
Their favourite part of Decisive Marketing
Report & RefineBefore Decima, we were struggling to piece together what was really driving growth.
How we did it
The people behind it
Alexis Monks
Growth Experimentation Specialist
Expertise in causal inference and advanced testing methodologies.
Nick Curtis
CEO at Bocobay
Leading innovative growth strategies for vacation rentals in the Caribbean.