How QuickTurn Cabinets Went From Zero Visibility to Full Control Over Their Marketing
The Problem
QuickTurn Cabinets is a family-run cabinet refacing and painting business serving homeowners across Florida’s Treasure Coast, including Indian River, St Lucie, Martin and Palm Beach Counties. With more than 30 years in the trade and kitchens transformed in as little as three days, their growth depends on reaching local homeowners at the exact moment they start considering a kitchen update.
Two things were holding that growth back. The first was the website itself. QuickTurn had no ability to make changes to their own site. Every page was fixed in place. If a landing page wasn’t converting, if a new offer needed testing, or if a new service area needed its own page, there was no way to make it happen without going back to a developer. In a business where speed is the whole selling point, the website couldn’t move at all.
The second was measurement. QuickTurn had no clear way to see what a lead or a booked consultation was actually costing them. Without that number, every decision about how much to spend, and where to spend it, was a guess rather than a plan.
The Solution
Decima rebuilt the QuickTurn Cabinets website from the ground up, giving the team full ownership of it for the first time. New pages can now be built for specific services, campaigns or counties, existing pages can be edited and tested, and none of it depends on waiting for outside development work.
Alongside the rebuild, Google Ads campaigns were set up and managed to drive qualified local traffic to the new site. Rather than running ads to a website that couldn’t be changed, the two worked together: ads pointed at landing pages that could be built and tested in days, not weeks.
Proper conversion tracking was put in place across both channels. Every enquiry and booked consultation is now tied back to the channel and campaign that drove it, so QuickTurn can see, accurately, what each conversion actually costs.
The Outcome
- Full ownership of the website, with the ability to build and edit landing pages without developer dependency
- Google Ads driving qualified local traffic to landing pages that can actually be tested and improved
- Real, accurate cost per conversion for the first time
- The ability to scale ad spend deliberately, based on what the business can see and support, rather than guesswork
QuickTurn Cabinets and Decima have been working together for around two to three months. With the foundations of visibility and control now in place, the next phase is using that data to scale spend with confidence.
Before this, we had no idea what a lead was really costing us, and we couldn’t touch our own website without waiting weeks on someone else. Now we can see the ads that are converting customers and Decima has been incredibly responsive to new ideas we bring to the table as well. It’s changed how confidently we can spend and test out new messaging.
Their favourite part of Decisive Marketing
Report & RefineNow we can see the ads that are converting customers.