Before
19%
return
ROAS was weak, and reporting was full of metrics that did not mean much to the business.
Google Ads ROI You Can See
You pay an agency for Google Ads but still get clicks without enquiries. Decima tracks revenue, reports ROAS in plain English, and builds landing pages matched to your ads. You keep account ownership. Less wasted spend, more enquiries, and a clear view of performance.
★★★★★
5.0
Can't recommend enough. They genuinely cared about our business and did whatever it took to get us results, going above and beyond at every turn. Clear communication, super quick to respond, and delivered on everything they promised. Conversions up and ad spend way down in the first month. Trusted them completely.
Robert Stables
Google review
Trusted by
Increased Google Ads ROAS by 487%
487%
- BBD Boom, a HubSpot Elite Partner, increased Google Ads ROAS by 487%, from about 19% to 113% return, through sharper targeting and cleaner tracking, not simply more spend.
- Cost per conversion fell 76% and conversion value rose more than fourfold on a smaller budget.
- Read the BBD Boom case study
When Your Agency Hides Behind Vanity Metrics
Every month the invoice lands but you still cannot answer what a lead costs or which keywords produce revenue. Clicks stack up while conversion tracking is weak or missing. Enquiries cannot be tied back to search. Your marketing budget keeps flowing with no clear accountability, and you stay stuck managing an account you never wanted to run yourself.
Why Decima vs Another Google Ads Agency
Packages start from £990/month for management. Ad spend is separate.
- We track revenue, not just clicks. Full GTM and conversion tracking for forms and calls, plus assistance connecting sales data back into Google Ads so reporting reflects real business outcomes.
- Ads and landing pages in one team. Generalist agencies often stop at the ad. Freelancers may run Google Ads without owning the page traffic lands on. With Website Management included, the same team can publish landing pages matched to winning search terms within a day rather than waiting weeks on a separate web team.
- Transparent ROI reporting. Monthly plain-English views of ROAS, conversion value, and what is working. No hidden charges and no percentage of your ad spend.
- Human-directed AI optimisation. Continuous search term refinement, fresh creative, and new ad groups each month, guided by the Decisive Marketing framework and your Customer Knowledge Graph.
- Certified Google Partner. Team certified with strong account performance and healthy ad spend management.
Free 30-Minute Google Ads Audit
Is your Google Ads account wasting money? Book a free 30-minute audit call with an experienced PPC manager and get a clear picture of what is working, what is not, and where to fix it first.
What you get:
- Wasted spend breakdown
- New ads and website ideas to try
- With an experienced PPC manager
We discovered Decima through their free Google ad clinic which was perfect timing for us as I was trying a different ad strategy with no knowledge on google ad. Alexis definitely knows her stuff and gave me very practical advise on what to do (or not) when setting up my ad and fixed the main issue on my current google ad. As a business owner, you want to be able to focus on your area of expertise and that's exactly what they did for us. I highly recommend Decima, a friendly and obviously knowledgeable bunch!
What Google Ads Management Includes
- Managed Google Ads account (you keep ownership)
- Full GTM and conversion tracking setup
- Offline conversion tracking assistance
- Keywords, campaigns, ad groups, Search, Performance Max, and remarketing builds
- Weekly optimisation and budget pacing
- New ads and search term refinement (weekly or daily)
- Landing page designs and recommendations
- Plain-English ROI reports and strategic reviews (monthly, bi-weekly, or quarterly by tier)
- New ad groups each month (2 on Growth, 5 on Scale)
- New landing page designs each month (2 on Growth, 5 on Scale)
Strategy, tracking, creative, landing pages, optimisation, and reporting would otherwise need a strategist, media buyer, analyst, and web team separately.
How It Works After You Get In Touch
Initial Google Ads audit (30 minutes)
We analyse your existing Google Ads spend with an experienced PPC manager and identify new ads and website ideas to try. Available as soon as scheduling allows.
Proposal meeting (1 to 2 weeks)
We outline what managing your account would look like and how we would approach tracking and campaigns.
Set up tracking and launch conversion-focused ads (same day as signing)
Technical setup and conversion-focused campaigns go live once tracking is in place. Some clients have gone live within two weeks of first getting in touch.
Report and refine in plain English (every two weeks)
Ongoing ROI reporting and optimisation without you logging into Google Ads, Tag Manager, or Analytics.
Scale spend on what is proven (once results are clear)
Budget moves toward keywords and ads that show measurable return.
Low day-to-day effort from you. Growth includes email support and a monthly strategy call.
BBD Boom
Before and after
487% increase
After
113%
return
A clear monthly view of ROAS, conversion value, and what is working — not vanity clicks.
What clients say
"As a CMO I've worked with a lot of agencies, and the thing that stands out with Decima is how straightforward the relationship is. There are no hidden charges, no confusing reports full of metrics that don't mean anything to the business. Every month we get a clear view of ROAS, conversion value, and what's working. That's it."Kerry Leighton-Bailey, CMO, BBD Boom
"Before this, we had no idea what a lead was really costing us, and we couldn't touch our own website without waiting weeks on someone else. Now we can see the ads that are converting customers and Decima has been incredibly responsive to new ideas we bring to the table as well. It's changed how confidently we can spend and test out new messaging."Michael Dollard, COO, QuickTurn Cabinets
"Before Decima, we were struggling to piece together what was really driving growth, so we were wasting a lot on Google Ads that weren't doing much."Nick Curtis, CEO, Bocobay
Who This Is For
A good fit if you:
- Run Google Ads (or plan to) and need measurable enquiries and ROI, not vanity metrics
- Want a UK marketing partner who reports ROAS and conversion value in plain English
- Are ready to delegate the account while keeping ownership
- Need reliable tracking from click to enquiry to sale
Not the right fit if you:
- Only want clicks reported with no conversion or revenue tracking
- Need Meta Ads or website changes only, with no Google Ads management
- Are not able to invest in ad spend separate from management (from £990/month)
Book Your Free Google Ads Audit
Tell us about your account and we will use the call with an experienced PPC manager to review waste and new ads and website ideas to try.
No hard sell. You keep the recommendations either way.