What Tech Nation's Emerging Stars Represents
Tech Nation's Emerging Stars program identifies and supports the UK's most promising early-stage tech companies. This highly competitive initiative provides funding, mentorship, and access to the UK's most influential tech networks. For startups building the future of technology, it's recognition that your innovation has genuine market potential.
The Problem We're Solving
At Decima2, we built an AI-driven platform that helps companies understand what's actually driving growth, not just what appears to be working.
The challenge we tackle: businesses miss growth targets because they either aren't investing enough in the right activities, or they are investing but can't tell what's working. When teams rely on attribution tools or spreadsheets that struggle with complexity, the result is missed revenue, wasted effort, and decisions based on intuition.
Our causal AI engine connects to marketing performance data and identifies what has genuinely moved the needle, quantifies impact across different channels and content, and uncovers the hidden levers that drive growth – even when results are noisy or overlapping. Unlike traditional attribution or A/B tests, we don't require perfect experiments or clean data. We use causal models to isolate true impact.
This delivers 80% of the value of a dedicated growth analyst without the overhead.
Why This Recognition Matters
Being named a Tech Nation Emerging Star validates our mission to transform how businesses understand and optimize their growth. The program connects us with mentors and networks who understand both the technical complexity of causal AI and the commercial realities of scaling technology companies.
The £335k investment accelerates our ability to prove our thesis with more customers. We've already seen clients achieve 40%+ CAC reductions and 14%+ growth uplifts within months of using our platform.
London Tech Week and Beyond
The opportunity to present at London Tech Week puts Decima2 in front of the UK's most influential tech leaders and investors. It's a platform to showcase how causal AI can solve one of the most persistent challenges in business: understanding what actually drives results.
Tech Nation's Emerging Stars represents something powerful: recognition that the future belongs to companies solving real problems with innovative technology. Our selection validates that helping businesses experiment their way to success with confidence rather than guesswork isn't just useful – it's essential.