Growth Strategies
You can’t improve your website without paid ads
Design taste is subjective, but data is not. Without qualified traffic, website changes become guesswork — ads give the website the data it needs.
Blog
Ideas, experiments and events from the team building Decisive Marketing.
Causal AI
Decima’s Approach To AI
Our founders have worked with AI for over a decade. We use it every day - and we don't trust it to do everything…
Hello world!
Uncategorized
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Events
ELEVATE 2025 – HubSpot Strategy Event
Alexis presents in the Growth Leaders track
Events
Build a website for your business with AI coding
Get ready to try out the latest in AI tooling by creating a new website for your business! By the end of the session…
Events
Build a website for your business with AI coding
On Tuesday evening (6-8pm, 18 Nov), attendees planned, built, and published a clean, credible website for their business - no code, no installs. Using…
Events
AI in the Real World: Evidence, Experience and Executive Insight
Shared real-world examples of how our causal AI and Google Ads campaigns help UK SMEs turn limited marketing budgets into predictable lead flow.
Company Updates
Decima Wins Technology for Marketing Award for Most Exciting Emerging Business Using AI
Decima named the Most Exciting Emerging Business Using AI for Marketing at the Technology for Marketing event in London, recognising leadership in trustworthy and…
Growth Strategies
From Persona to Placement: A Practical Guide to Platform-Audience Fit Using AI
In less than an hour, schedule a month of targeted content using personas, platforms and AI.