Events
Oxbridge AI Challenge 2024 Champions
Crowned champions after demonstrating how our causal AI platform delivers measurable ROI for real-world marketing teams, not just in theory.
Blog
Ideas, experiments and events from the team building Decisive Marketing.
Company Updates
Decima2 Wins Oxbridge AI Challenge
We're thrilled that Decima2 was selected as the winning startup in this prestigious annual pitch competition for early-stage AI companies from Oxford and Cambridge.
Causal AI
Causal Discovery from Data – Is it Possible?
Exploring causal discovery using data with Decima2 and comparing it with existing solutions.
Experiments
The Problem with A/B Tests: Why They Are Not Enough
A/B testing has significant limitations that can hinder decision-making and growth. Discover why traditional testing falls short and what comes next.