Events
Bristol Innovation Competition
Presented Decima2 as a new way for growing businesses to see which marketing campaigns actually work, using causal measurement instead of guesswork.
Blog
Ideas, experiments and events from the team building Decisive Marketing.
Events
Bristol Runway Award
Recognised at the Bristol Runway Awards for pioneering the use of causal AI to make advanced marketing analytics accessible to ambitious small businesses.
Company Updates
Breaking Barriers: Decima Wins WomenTechEU, Advancing the Future of Causal AI
We're honoured to win the WomenTechEU award - recognising not just our technology, but our mission to make causal AI accessible and inclusive.
Events
Oxbridge AI Challenge 2024 Champions
Crowned champions after demonstrating how our causal AI platform delivers measurable ROI for real-world marketing teams, not just in theory.
Company Updates
Decima Wins Oxbridge AI Challenge
We're thrilled that Decima was selected as the winning startup in this prestigious annual pitch competition for early-stage AI companies from Oxford and Cambridge.
Causal AI
Causal Discovery from Data – Is it Possible?
Exploring causal discovery using data with Decima and comparing it with existing solutions.
Experiments
The Problem with A/B Tests: Why They Are Not Enough
A/B testing has significant limitations that can hinder decision-making and growth. Discover why traditional testing falls short and what comes next.