Recognition for Trustworthy and Explainable AI in Marketing
We’re proud to announce that Decima has been named the Most Exciting Emerging Business Using AI for Marketing at this year’s Technology for Marketing event, held at the ExCeL Centre in London.
The competition brought together leading innovators from across the UK, with finalists pitching live to an audience of over 100 industry professionals and a judging panel featuring representatives from Microsoft, NibbleAI, and CloserStill Media.
Why Explainability Matters
The award highlights a growing recognition that while interest in AI for marketing continues to accelerate, trust remains the defining factor for adoption.
At Decima, we’re building AI that marketers can not only use—but understand. Our focus on causal, explainable AI enables businesses to see why campaigns perform, not just how well they perform. As one judge put it, “You had me at explainable AI.”
A Step Forward for Trustworthy Automation
This recognition underscores a shift in how marketing teams evaluate AI tools: transparency and accountability are becoming as important as performance.
Winning this award is validation that our mission – to make automated marketing as trustworthy as it is effective – resonates across the industry.
What’s Next
This milestone reinforces our commitment to advancing explainable AI for growth decision-making. We’re continuing to expand the Decima platform to help teams experiment, measure, and optimise with confidence.
