Trusted by businesses of all shapes and sizes

Plans

What We Do

Every plan includes full GTM and conversion tracking

We set up and manage tracking so you can see which searches become real enquiries. What changes is how closely we watch the account, how fast we iterate, and how much we produce each month.

Weekly monitoring

Growth

For businesses ready to build a strong Google Ads foundation

What you get

Strategy & attention

  • Manage up to 5 services on one website
  • Quarterly strategic reviews to keep your campaigns aligned with your goals
  • Weekly account monitoring to catch issues before they cost you money

Tracking & integrations

  • Full conversion tracking setup and management. We handle it, not you
  • Google Tag Manager setup, management, and debugging included
  • Support setting up your CRM integration so leads flow where they need to

Creative & growth

  • Weekly search term refinement to cut wasted spend and sharpen targeting
  • Fresh ad creative deployed regularly to keep campaigns performing and avoid ad fatigue
  • We monitor and resolve ad policy issues on your behalf
  • 2 new ad groups per month to keep expanding your reach
  • 2 new landing pages per month designed to convert
  • Landing pages published straight to your site (with website management add-on)

Support & reporting

  • Clear ROI reporting so you always know what your ad spend is delivering
  • Shared strategist across a small client roster. You’re never just a ticket number
  • Email support + monthly strategy call
  • Monthly performance report
  • You own your Google Ads account, always. No lock-in, no hostage data
BBD Boom team in their office

Real result from Decisive Marketing

How BBD Boom increased Google Ads ROAS by 487%

From 19% to 113% return: sharper targeting and cleaner tracking, not more spend.

Every month we get a clear view of ROAS, conversion value, and what’s working. That’s it.

Kerry Leighton-Bailey CMO, BBD Boom

It genuinely feels like they care about our growth as much as we do.

Emma Lynch Founder & MD, BBD Boom
Read the case study
Get in touch

Find out how we can optimise your Google Ads and get you loads more customers

Interpret & Ideate

What makes our Google Ads different

We use our AI algorithms to turn your customer data into a Knowledge Graph, then turn that graph into Google Ads designed to speak to your customers and convert. Here’s how that works, with a Bocobay example to show it in colour.

Example: Bocobay

Villa management in Aruba and Curaçao: one account where this Knowledge Graph to ad process played out.

Read the case study

1

Create a Customer Knowledge Graph from your data

Our AI algorithms take the signals you already have (ads, website, reviews, CRM and sales conversations) and find the patterns no human team can spot at scale. The result is a Customer Knowledge Graph: a clear map of your different customers, who buys, why they buy, and the pains and desires that actually move them.

In this Bocobay example, that meant villa owners stressed about remote management, empty weeks, and managers they could not trust.

2

Generate high-converting Google Ads

We turn needs from the graph into ads designed to speak to those customers and convert. Here, “Tired of managing the villa from afar” became the ad on the right.

Google Ads that actually convert

Because we use AI and data to understand your customers, our ads are far more likely to resonate and convert. Here’s the Bocobay villa-management example, before and after Decima.

Before Decima
  • Generic keyword stuffing
  • No reason to click
  • Weak, info-only sitelinks

Sponsored

bocobay.com

www.bocobay.com/

Villa Management - Vacation Rental Management Aruba

Bocobay Vacation Rental Management Services For Villa Owners In Aruba And Curaçao.

After Decima

Sponsored

Bocobay

bocobay.com/villa-management

Tired of managing your villa from afar?

Bocobay handles bookings, cleaning and guests so you earn more without the day-to-day. Book a free intro call.

  • Leads with a real pain
  • Benefit + clear proof
  • Clear next step

See the Bocobay case study

How we manage Google Ads

We Don't Just Track Clicks

We ensure full conversion tracking on every account: form fills and phone calls included. Where we can, we help connect sales data back into Google Ads, so reporting is tied more closely to real revenue.

  1. Google Ads Ad clicks & impressions
  2. User converts Forms, calls, chats, bookings
  3. HubSpot Enquiry captured in your CRM
  4. Closed deal Good lead Feeds back into Google Ads: find more like this
    Didn’t buy Poor lead Filtered out: don’t find more people like this

We Handle The Technical Setup

You do not need to log into Google Ads, Tag Manager or Analytics. We manage the account, build new adverts, test new search terms and design the pages those adverts should send people to.

Google Ads
Misconfigured
Tag Manager
Duplicate tags
Google Analytics
Broken tracking

We Keep Finding The Next Best Opportunity

As we learn more about who your customers are and what they respond to, we use that insight to create new advertising ideas: new search terms, messages, and pages built around what customers clearly care about.

Sponsored

Bocobay

bocobay.com/villa-management

Tired of managing your villa from afar?

Bocobay handles bookings, cleaning and guests so you earn more without the day-to-day.

Winner

Sponsored

Bocobay

bocobay.com/villa-management

Still losing weekends to guest messages?

Bocobay takes bookings, cleaning and guests so villa owners get their time back.

Sponsored

Bocobay

bocobay.com/villa-management

Villa management that actually pays you more

Full-service management in Aruba and Curaçao, built to lift occupancy and cut hassle.

Never Waste Marketing Spend.

We'll email you an ad and website page built to resonate with your target customer in 10 minutes.

Try Before You Buy

Get in touch

Get in touch

What can we do for you?

Tell us where you're spending — we'll show you how much you could save, and what to do next. No obligation.