Events
Technology for Marketing – AI Startup Contest Winner
Won the AI Startup Contest with a live pitch on using causal AI to cut wasted ad spend and grow service-based businesses faster.
Blog
Ideas, experiments and events from the team building Decisive Marketing.
Customer Case Studies
How Bocobay Increased Growth 46.8% Using Decima… And They’re Not Done Yet
Discover how Bocobay leveraged Decima’s causal AI to cut ad spend by 57.5% and boost conversions by 46.8% in just 30 days.
Company Updates
Decima Named Tech Nation Emerging Star 2025
We were thrilled to be named one of Tech Nation's Emerging Stars for 2025 - a recognition that validates our innovation in causal AI…
Events
London Tech Week
Exhibited and spoke about how service businesses can use explainable AI and smarter Google Ads to understand what truly drives customer enquiries and sales.
Events
RUN:WMN()
Dr Torty Sivill, CTO of Decima2, served as a judge for the hackathon, evaluating innovative solutions and providing expert guidance to participants.
Growth Strategies
Causal inference helps you find your ICP faster
Discover how causal inference moves beyond correlation to help you understand what actually drives your business results and find your ideal customer profile.
Events
Tech Nation Emerging Stars
Named a Tech Nation Emerging Star for building an AI-driven marketing platform that helps UK service businesses grow efficiently and confidently.
Events
Supersaas
Delivered a talk to leading tech and SaaS companies on how to measure the real impact of their marketing using causal models, not surface-level…
Events
PhD Teaching Event at Bristol (AI PhD students)
Ran a hands-on session for AI PhD students on applying causal AI to real marketing data, showing how cutting-edge research can directly help SMEs.